Beaches Community the 'halfway' turnaround point for The Toronto Waterfront Marathon.
Since I live in the Toronto Beaches and work mostly in East End Toronto, I'm a huge fan of public events that boost the profile of my favourite East End Toronto neighbourhoods - The Beaches, Danforth Village, Riverdale and Leslieville. So, I was happy to be reminded that as inconvenient as weekend road closures can be, there was an excellent reason behind the September 26th Queen St. E. morning closure: the Scotiabank Toronto Waterfront Marathon was going in our very own neighbourhood. Hence, all the "Go Runners!" window signs in Queen St. E. shops for the past few weeks!
As much as this is an international event, the Marathon organizers are encouraging all the neighbourhoods en route to become involved, either through a local cheering section or by sponsoring individual or charity group runners. I For the Neighbourhood Challenge, ScotiaBank provided prizes to the communities who raise the most money - or show the greatest support for the runners passing through their neighbourhoods.
I sponsored a runner this year because he represented a good cause and, because festivals, shows and special events all foster community involvement, resulting in a better quality of life for the people who live there. It brings people out of their homes, into safe public spaces where they can share common interests, entertainment or just enjoy the community they live in. That's a big part of what makes a vibrant community. Grassroots support, like the Neighbourhood Challenge is a big part of what makes the world's premier city Marathons such a success.
While none of it would happen without corporate money to get the ball rolling (which makes me feel slightly better about my banking fees), our local business association, Neighbourhood Champions and Queen Street E. shops give the Marathon the local zest that makes it lively and interesting.
Here are some of the local merchants that supported the 2010 Scotiabank Toronto Waterfront Marathon:
- Sweetings, 1920 Queen St. E, 416-686-8031.
- Gull and Firkin, 1943 Queen East, 416-693-9337. .
- Groms, 1967 Queen St E, 416-691-3040.
- Mendocino, 2020 Queen St. E, 416-690-7976.
- Pippins Tea, 2098 Queen St. E, 416-694-7772.
- Boa, 2116 B Queen St. E, 416-694-6867.
- Rowe Farms, 2126 Queen St. E, 416-669-4383.
- The Nutty Chocolatier, 2179 Queen St. E, 416-698-5548.
- Oxford Learning in the Beach, 2191 Queen St. E, 416-686-1430.
If you want to get an early start training for next year's Marathon, or just want to avoid winter weight gain, check out my upcoming blog post on Keeping Fit in the Beaches. and my blog post on my latest obesession, Stand Up Paddling.